Article Contributed by Rob MacCurry
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Leverage Your Traffic And Explode Your Profits!
Leverage your traffic and explode your profits by the intelligent use of cookies. Learn how without any programming knowledge at all. **************************************************************
How do you get traffic to your website? Do you buy guaranteed traffic? Paid to read e-mails?Pay Per Click? Search Engine Optimization?
Or best of all, an opt-in mailing list?
No matter.
I know of an exact step by step method to leverage your existing traffic to much higher levels. It's done through the use of cookies, and when applied to deliver relevant content to your viewers, can result in more subscriptions, more page views,and ultimately, more sales.
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First, decide how often to show your visitors all of your offers...once a day or once every 12 days. For example, Marlon Sanders told me that his series of three "Jumbo" ads worked best when he mailed them with a seven day interval.
(If you are interested in Marlon's Higher Response Marketing, you can get a free seven day ecourse at:
mailto:marlon@softsend )
As a matter of fact, he got the highest response on the third ad in the series!
So if you have repeat visitors to your site, (gosh I hope you do!), you can experiment with different intervals with your offers by the use of browser "cookies". That's what the big marketing companies use for their Fortune 500 clients! So why shouldn't you use the same techniques the heavy hitters use?
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Next, customize your popup's appearance (Width, Height, Top, Left) so it pulls best for your offer. Decide if your popup should have a menubar, toolbars, titlebar,status bar, directories, scrollbars, if it should be resizable or not. For example, if your popup is a small subscription box with a subscribe or cancel button, your viwers won't need or even want to see any scroll bar or titlebar.
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Set a Delay for your popup's appearance after the page is loaded. Choose whether your popup should show when the page is loaded (with a delay), or when the page is closed. This is a great way to engage your visitors' attention. First of all, if they are interested in your page at all, they have time to read your content. And if they choose to leave before you can "make your pitch", you get a second chance to get their attention!
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ROTATE different offers. You don't want to bore people. You tell me:
What's a bigger drag than seeing the same ad over and over and over and over again! So to make your site sticky, and keep those visitors comin' back, you've got to rotate your offers.
Look, even if you are only promoting one product,it pays to deliver a different ad each time a repeat visitor comes to your site.
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Include a Timer. When you put a deadline in your ad there is a sense of urgency spawned in the viewers mind. After all, if you can only get something for a limited time, its got to be exclusive and therefore valuable. Nobody wants to be left out in the cold without the greatest thing to come down the pike since the invention of the wheel!
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Ok. Sounds great right? But you have to be a javascript programmer to set up a system like that. And even if you are, its darn time conuming to write all of that code.
Fortunately, there are several programs available that can make these methods available to you without any knowledge of java script, cgi, or asp. As a matter of fact, no programming whatsover is required.
One program I have used is PopUpPro.
http://supersystem.i8.com/popuppro.html
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It puts the power of all customization features I listed above. And they include over three hundred popup templates as a bonus. That's a great addition, particularly the templates with "Dollars" as a background image.
Why?
Because popups with dollars as a background have been shown to increase response rates dramatically.
You can keep your repeat visitors' attention, right? PopUpPro includes PopUpProRotator, so you can display different ads every time someone views your site!
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If you are an advanced user, and need cgi or asp code,PopUpPro will generate popups based on those programs as well.
As an extra added bonus, you get an optin subscription script, also fully customizable. Yes, it's the same method that many so called Internet gurus use to increase subscription rates dramaticlly by automating the process. You could pay $29.95 or more for this script alone. I know, because I paid exactly that for a very similar script!
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If you have a great product, and can get viewers to your site, follow these simple steps and you are sure to leverage the traffic you are already generating.
About the Author
Rob MacCurry is a veteran marketing specialist mostly in the English Equestrian business http://www.supersystem.i8.com/ SuperSystems!Says! newsletter mailto:roberex@softsend.com
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